5/3/2023 10:15:00 AM by Fintech Digital
Excellent search engine optimization gives you an edge over competitors, yet the reality is that SEO is an ongoing process. You're never completely free of the need to measure and refine strategies, especially in the financial space where the bar is higher.
But what are the most critical updates to fintech SEO in 2023? Google made a substantial change to its algorithm, and your website's traffic will depend on how well you adjust SEO to the updated E-E-A-T search quality guidelines.
Here’s a rundown of this year’s fintech SEO trends to boost traffic, support business growth, and satisfy Google’s latest recommendations.
YMYL Remains Vital to Fintech SEO
“Your money or your life” websites have strict quality standards, so fintech SEO must still coincide with the YMYL classification. Indeed, Google and other search engines have not lowered the bar for YMYL content. If anything, search engine algorithms in 2023 have made it harder to rank for high-value, highly competitive keywords.
You must adjust to this new reality to maintain rankings, or your site will lose traffic to companies that revamp their approach. SEO and YMYL go hand-in-hand, but as this year progresses, expect the two concepts to take more priority now that Google has updated its guidelines.
Nevertheless, the rise of AI-generated content makes the task more challenging while maintaining current marketing spend.
Generative AI Remains Highly Risky
Should you use AI content or avoid it altogether? Marketers in the fintech space stand at a crossroads. On one side, you have the AI path where the possibilities seem endless, or you can take the human approach and forgo AI-generated content.
The choice isn’t technological. It’s an ethical decision.
Is using AI going too far with technology? Companies are struggling to choose which route is best. Still, the YMYL requirements make using AI highly risky for fintech SEO. If search algorithms (eventually) consider AI content detrimental to the reader, websites that leverage AI will falter.
Currently, Google doesn’t outright penalize AI-generated content though the new E-E-A-T guidelines discourage it by implication. Approach AI with caution in 2023.
Experience Counts More Than Ever
The E-A-T acronym has been a standard mantra for SEO pros, so why did Google add another dimension? The change could foreshadow more dramatic updates later this year.
The “new E” stands for experience, as in first-hand experiences, distinct from expertise and authority. AI software can't relate real-world subject matter to personal experiences – and it never will.
So, adding human experiences to SEO strategies can meet the stricter YMYL requirements. Your challenge will be determining which experiences impact page rankings most and which better serve the reader's needs. There's no precise formula for adding human experiences to any SEO strategy.
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If you want to stay ahead in 2023, consider the latest changes to Google’s algorithm and how your company will adapt. Your fintech SEO strategy is crucial for maintaining your position in search engines.