Printlon
/ blog

Print media marketing is going to be useful, even if it is an addition to an existing digital campaign or stands alone. Marketers can use printing services to get through to the customers that seem to be saturated with online ads and email marketing. Despite being an older medium, print is a breath of fresh air as it still finds a way to reach the customer and break communication barriers. 

Printlon.com offers quality printing experience which leads to more customer acquisition and ease of visibility that even digital marketing cant replicate.Safe to say, if you integrate your digital marketing efforts with print media, you can optimize your reach and ease of access massively. This unification or multi-channel approach can make the entire campaign more resilient and robust. In the following points, you can understand why print media can be something for you to expand your marketing horizons and take your business to great heights.

Trustworthiness
Many statistics indicate that as much as 50 percent of consumers find print media marketing more trustworthy than other media. These stats indicate that readers are more likely to find publicity signs more genuine rather than an email they received in their inbox. The print medium was and still is a viable option for marketing campaigns and will never be off the table. You can keep this in mind while designing new marketing campaigns for the best results.

Credibility
Email marketing is one of the most cost-effective marketing channels today but isnt free from its own set of challenges. A typical email inbox can potentially house pesky spam and dangerous malware, which people want to avoid at all costs. Print ad services including printed banners, advertisements, flyers, signs and decals, stickers and the like keep the consumer shielded from possibly landing in a vulnerable situation, which is the unfortunate truth of the digital life.

Tangibility
People will also often keep the posters, brochures, and publications for future use if they think they could see themselves buying that product or service later. Print marketing allows better customer interactions, either in the present time or even years later. Due to the legitimacy of printed materials, people feel that they can revert to using them whenever they want. They will see the pile of ads on their desks for a few days and eventually go through it. Printing services hence, offer multiple benefits as compared to the singular purpose of non-physical marketing items.

Brand Recognition
The key goal of any marketing is to build a brand that comes straight to the customers mind when they see a particular product or service. Marketers are aware of the importance of establishing undefeatable brand recognition at exhibitions through banners, customized canopies, table covers, table runners and flyers which provides such opportunities to a large degree. While designing custom advertising banners, companies can choose from a range of colors, fonts, pictures, and textures to maximize their pieces aesthetic potential. You can also make your printed banners and flyers more interactive by placing your social media tags, QR codes and infographics, to keep pace with the current times. Placing it strategically in spots where they can witness maximum visibility is crucial to the entire process.

Brand Visibility
As mentioned above, apart from the design, the actual placement of the print ads, vinyl banners, and custom flyers can make or break the entire print campaign. Marketers usually place their ads in magazines and newspapers or invest in custom printing banners to widen their customer reach. The ad could either be a general announcement for the public or aimed at a niche set of people. Getting your message across at the right time and the right place involves a careful analysis of demographics.

Engagement Time
It is a fact well known that customers engage better and longer with printed material. For example, an average user will take about 15 seconds to skim through a website or even less. On the other hand, when it comes to printed pieces, customers stay engaged for a longer time through custom print banners and can even take about 40 minutes to read through a newspaper. But the more time a consumer devotes to the printed material, the greater is the probability of your printed ad banners and flyers being read and better saved for future reference.

Minimalism
To say print media is back in the game is strange because it never really left the scene. However, with an increasing number of companies taking their businesses online, print media does seem to have resurfaced, stronger than ever. The times have changed a bit as marketers now have access to more data and information through the digital world to make business-friendly decisions.

Keeping this in mind, you can create well-timed and minimal print pieces to be more effective. Less is always more when it comes to print.

Pandemics are disease outbreaks that impact the entire globe and are spread by agents such as corona viruse and influenza. When the pandemic is raging, places such as offices can become a hotbed of infections. In Post Covid office environment, they can be spread from Super spreaders to workers, whereas they can go from coworker to coworker and public to workers in other workplaces. It is well known that if a worker is confident that their employer is taking all necessary measures to ensure safety, they are more likely to work at the office in the middle of the pandemic.

Questions to Ask

How can an employer encourage confidence in their ability to protect their staff members? Communicating their plan properly to avoid absenteeism in the bigger picture. They should make sure that their employees understand the following things by giving them answers to the following questions:

1. What activities are making them more prone to the risk of infection?
2. What social distancing strategies need to be adopted to prevent exposure?
3. What are the most common methods to ensure proper disinfection and good hygiene?

The extreme restrictions imposed due to the pandemic aren't going to last forever. There will come a Post-COVID when they get lifted, and things will go back to the way they were before. Even though most companies work from home as of now, they won't stay that way forever. As the lockdown gets lifted in phases, there should be custom banners that indicate the measures to be taken that would be different than before.

Safety Features with Sneeze Guards

Safety is the main priority in everybody's minds right now, giving way to the use of sneeze guards, desk protection screens, and dividers (there are economic acrylic screen guards, transparent plastic screen guards, plexiglass screen guards) at the workplace. To make offices safer, they seem to be one of the best solutions available.

The first thing that employers need to review is the workplace layout and whether it can allow the staff to work alongside each other and always 2 meters apart. They can either sit back-to-back or side to side instead of facing each other. Shared workspaces and hot-desking are a strict no-no in the pandemic days. If the layout doesn't allow this, anti-viral COVID screens provide added protection apart from installing Covid-19 Safety banners.

Specific Measures to Implement for COVID-free Workspace.

Creating a workplace free from COVID and ensuring the safety of the employees has paramount importance in this times. However, many people are worried that there will be no place for sneeze guards and protection screens when normalcy in the office resumes.

Let us address this by highlighting different ways in which the free-standing screens and desk dividers can come in handy even in the future. We believe that they are a step and the right direction and are so much more than a physical barrier between people.

1. Divide the Space Non-Invasively

Workplaces need to have multiple work settings that support various personalities and tasks. Plexi Glass Screen Guards might be one of the most effective ways to achieve this. They work perfectly by not visually obstructing spaces, not shrinking them to have areas that facilitate zonal working.

2. Offer Adaptability and Agile Working

Installing Sneeze Guard Shield in workspaces is one of the most flexible and adaptable solutions available these days. Because they are on wheels, they can be moved from one place to another freely as per the required and could be used as an easy-to-clean surface on which you can write things or zone off an unplanned meeting. They work equally well for creating shielded semi-private areas for people who require solitude, peace, and quiet to focus on things.

3. Make the Workplace More Protective

The ability of Countertop Sneeze Guard to accommodate various kinds of work and make the workplace more agile adds to overall inclusive environments, which is very safe and most employees would like to work in. Many would quit or consider quitting if they feel that their workplace doesn't encompass an inclusive culture or have inclusive facilities.

There are many good quality suppliers in US, Europe and Australia, they sell online Sneeze Guards with Home/Office deliveries with very economical rates. Among them US company www.printlon.com is one of the largest suppliers for the Sneeze Guard, Plexiglass Screen Guard, Countertop Screen Guard.