Grace + Ivory

"WHEN I GOT MARRIED, dress-shopping was a nail-biter.From the limited selection of nearby boutiques' inventory for try-on, to gowns that cost three months' rent, to the sales associates hoping I'd make a champagne-hazed dress decision that would linger in family photo albums for generations to come within 25 minutes of trying it on, to the idea that my dress would take 7-12 MONTHS to arrive and I should still pad in tons of time (and money!) for some serious alterations. As I started talking to my girlfriends and coworkers about it, it turned out they felt the same."WANTING MORE, we wanted to see more diversity, more emphasis on a social agenda, more bang for our buck, more choice and freedom.All due respect to cherished wedding traditions, but shouldn't bridal shopping get an update to better serve and reflect today's, hardworking, kickass, independent women? And so, Grace & Ivory was born.