Rich Brilliant Willing

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50 Greene St
New York NY, 10013

open 24 hours

50 Greene St, New York NY, 10013
(212)388-1621



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About Rich Brilliant Willing

Rich Brilliant Willing is a Brooklyn-based studio that designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Incorporated in 2009 by Theo Richardson, Charles Brill and Alexander Williams, the studio has been a pioneering force in the use of LEDs in contemporary design, recognizing its potential to bring both warmth and energy efficiency to everyday life. Today, through an experimental approach guided by technology, creativity, and simplicity, the studio continues to break new ground in lighting design. Products range from subtle to statement pieces, continually providing new solutions to architects’ and designers’ needs.

Rich Brilliant Willing (RBW) prides itself on being a different kind of company, one that builds direct relationships with specifiers and oversees its manufacturing and production details directly. What began as a three-person studio a decade ago has grown into a 25-person team with a global network of vendors, specifiers, and customers.

Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.


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