Camber Marketing Group

Camber operates its entire production, quality control and printing operations in-house where we’re based in Atlanta, Georgia and embedded with our team who’s involved in ensuring every direct mail piece goes out with the highest quality and timeliness standards. While competitors may outsource components of every order, Camber has a collaborative team all within the same organization. Since production is the last step before your message lands in your customer hands, having an in-house quality control team ensures seamless execution and error free campaigns with best-in-class turnaround times!

Our goal is to help ensure no two clients are targeting the same prospect at the same time with the same offer. To help accomplish this, we employ cross-client suppression logic over a given period of time to minimize the chance that no two clients are targeting the same person with similar offers. This helps avoid conflicts of interest while maximizing client results.

Response calls are routed directly to the client. Camber Marketing Group provides each client a comprehensive online call interface and tracking system where you can decide how, when and where you want the calls routed. Calls can go to a specific phone number or group of numbers based on geographic routing, call distribution based on time or even hunt groups if there are different numbers you would like your calls to ring between. If calls go unanswered, the caller can leave a voice mail while Camber provides you with call tracking and caller ID notification all in real-time! This allows you to immediately follow up with any missed opportunities. The higher the percentage of answered calls by your company directly correlates to a more successful direct mail campaign. Some clients even utilize answering services to ensure 24/7 phone coverage. Camber can help facilitate with this.

Camber will advise you in determining the best data targeting criteria, offer and letter type for your direct mail campaign based on the product and geography you are soliciting to maximize response conversion and your return on investment (ROI). We always focus on quality with each campaign but recognize there’s often a necessary element of minimum quantity needed to create a certain level of energy within your sales team. It takes careful balancing and Camber helps you navigate through this.

We assign custom phone numbers for each campaign segment and then route them directly to any phone number(s) you would like. We do this to track and analyze the performance of each segment so we can identify any issues early on and make continual improvements for campaigns moving forward. Without tracking, we’d literally be flying blind.

First class postage typically starts to deliver in 2 to 3 business days. Standard postage typically starts to deliver in 5 to 7 business days. We coordinate your mail dates to ensure optimal response timeframes. 50% to 60% of your response often comes in within 7 days of your first call. The remaining response calls then trickle in over the next 2 to 3 weeks.

Camber provides best-in-class, multi-bureau credit data solutions from all 3 major credit bureaus including Equifax, Trans Union and Experian. We also offer non-credit data solutions from the most reputable industry sources giving you unparalleled access to the largest and most accurate consumer databases currently available. Credit data allows you to be more targeted with your data list selection criteria. For example, credit score, revolving debt, delinquencies, and mortgage inquiries can all be screened when utilizing credit data. Credit data costs more than public record data; however, you’ll often save money in the long run by not marketing to prospects who don’t meet your exact credit qualification criteria. Public record data works great with certain strategies such as FHA and VA streamlines because in these cases, many of your typical credit parameters may not be necessary. Public record data also allows you to target a much larger population and avoid potentially restrictive uses associated with credit data.

Yes, we will gladly send over sample letters but not until you’re ready to move forward with a campaign. Tight control over the distribution of our creative content helps ensure and maintain the highest level of results for our client base. If we were to freely distribute such an important component to each campaign, we’d be introducing avoidable copycat risks and potentially diluting the effectiveness of these offers. Additionally our team has created over a thousand letters and it’s no easy task to pick just one to show you a representative sample. We work diligently to monitor real-time results to ensure you’re using the most effective, proven letter strategies for your campaign.

Yes, it’s always a great time to mail! No other source of marketing generates as predictable and scalable a source of leads for your business to grow. Rather than wait for an ideal market, the current market conditions simply determine which strategies we utilize to ensure optimal campaign performance. Camber is here to guide you through any market uncertainties so you can continue to maximize your ROI and count on a predictable, sustainable and repeatable source for the highest quality leads in the industry.