12/10/2013 12:41:00 PM by Wisconsin Screen Process, Inc.
Before my employment at Wisconsin Screen Process, Inc. and the Sign Shoppe, I had experience working in a retail environment. During that time, I was responsible for installing and ensuring that our retail store fixtures including signage, back-lit signs, banners, floor and wall graphics as well as window graphics met all of the requirements provided by point of purchase graphics displays. In the retail setting, I noticed that POP graphics displays are not mere display racks, but promotional tools aimed to persuade casual onlookers to purchase the presented products. Here are some of the benefits I noticed…
* Allows the product to stand out from other products in a store
* Entices more consumers and fulfills their questions or hesitations
* Offers customers motivating information associated with offers along with benefits
* Inspires customers to purchase a product and increases sales volume
* Provides the retail store the ability to produce a unique image
Based on my commission from sales, it was clear that customers were more interested in the items featured on POP graphics displays, thus proving the benefits they provide. From the time I have worked at the retail location until now, I have seen many advancements made to POP graphics displays and I am proud to be in a company that provides these products to customers. If you wish to maximize the benefits provided by point of purchase graphics displays, look to Wisconsin Screen Process, Inc. and the Sign Shoppe to help you with design, production and distribution.