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It's no secret that we live in a society that values all things digital. Digital communication, digital games, and most importantly, digital marketing. So with that in mind, it makes sense that businesses in every industry should be focusing on their web presence and digital marketing strategies, right? While there's definitely a pull towards better SEO marketing and web presence, it merits repeating that your website is a part of all of that. In fact, it may even be the biggest part! So with that in mind, let's take a look at a few of the most important elements your website needs to have. Intuitive Navigation When someone goes to your website, they should be directed to the information that they need in a way that feels natural and efficient. For example, if a visitor lands on your homepage but can't easily find a link to your "about us" page from there, they'll likely stop engaging with your website altogether. According to a KoMartketing 2015 B2B Web Usability Report, almost 50% of users will orient themselves with a navigation menu after being referred to a website. That means your site better have one. Relevant, Original Content Content is king, both when it comes to SEO and when it comes to keeping your visitors informed and engaged. This space allows you to incorporate links, keywords, and other important digital marketing strategies. Not only that, it allows you to truly make a website your own. You original ideas and content can help keep a reader engaged while familiarizing them with your personality and your way of doing business. Responsive Design No matter what platform website visitors use, they should be able to take advantage of everything your site has to offer. Without the help of website designers, this kind of responsive design just isn't possible. Website designers can help you ensure that your site provides the same accessibility via smartphone, tablet, or laptop. Not only will you have a sleek, modern design, that design will hold up across media. If you're concerned about your website, don't hesitate to reach out to website builders for better website development. As previously mentioned, your website is one of the most important components of your digital success. Don't let it hinder you anymore!