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Marketing Conferences | An Invaluable Tool for Small Business Owners
Posted on:Friday, April 29, 2016

Marketing Conferences are a great resource for valuable information –
As a small business owner, you know that the market place is a vicious competition for being noticed, and as more and more start ups crop up in homes across the country; the competition is only becoming that much more intense. The central theme; the holy grail of growing any business is marketing. Don’t believe me? Check out these statistics:

The marketing industry is projected to have a revenue of $110.1 billion in this year alone. That’s $110,100,000,000
Falling second only to television marketing, digital marketing is expected to earn $67 billion this year
Digital advertising spending is forecast to increase from nearly 50 billion U.S. dollars in 2014 to around 67 billion U.S. dollars in 2016.
(statistics provided by

marketing in us 2016

With so much money thrown into marketing, it’s clear to see that companies across the world covet finding the newest, and most efficient marketing strategies that are out there. There is no instance in which having a great marketing strategy in place is more essential than in the homes of countless small business owners trying in earnest to realize their vision, and expand their companies into the public eye.

That being said; it is a fair assumption to think that you, as a small business owner, use absolutely every tool at your disposal to gain whatever competitive edge exists for marketing your company or your brand to the world. However, there is a vast, invaluable resource for small business owners that often times goes unnoticed, and grossly under-utilized : conferences.

Yes marketing and media conferences.

Perhaps there is an underlying assumption that one must be an active player in the corporate world to attend, or perhaps there is a worry that these conferences will be mind numbingly monotonous, reminiscent of spending 2-3 days fighting to stay awake while a clone of Ben Stein rattles off technical details that no one should know… Either way, these assumptions are generally incorrect.

Los angeles, being the city that it is, is a virtual Mecca of conferences that touch on every single aspect of technology and marketing, from “how to run a facebook page” to “Best practices when developing an effective adwords campaign”, these conferences have something for everyone at every skill level. Some of the best tech and marketing conferences in the world pass through Los Angeles, however, these conferences happen in basically every major city on a very regular schedule.

Here is are some resources regarding the best digital marketing conferences due to pass through SoCal in the near future:

Digimarcon West

When: June 15th- 16th 2016
Where: Loews Santa Monica Beach Hotel
Digimarcon West is one of the biggest digital marketing conferences in the country. Showcasing the most audacious, and thought provoking speakers in the digital marketing industry, this conference provides attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DIGIMARCON WEST 2016 program has been specifically designed to help attendees develop their audience. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.

The conference has panels and keynote speakers covering subjects like Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data; all of which are truly the life-blood of any small business that intends to be successful in todays digital culture.

Start-Up Summit

When: June 13th-14th
Where: Loews Santa Monica Beach Hotel
In the same family of conferences as Digimarcon West, Start up summit is another really great marketing conference for any business owner, regardless of size. Startup Summit 2016 is a fast paced, highly curated program featuring the best of the Startup community, featuring awesome keynotes, expert panels, actionable insights, success fundamentals and best practices from industry leaders – top entrepreneurs, educators and investors across industries – all in a dynamic, community-based setting.

Their website says:

“Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your Startup to even greater success. With plenty of networking opportunities, it is the perfect place to build a professional network, find business partners, generate new ideas, and learn.
Whether you’re planning or building a high-growth tech Startup, a mobile app, a piece of hardware, working in a non-profit or large bureaucratic organization, Startup Summit 2016 is designed for you to support continuous innovation and sustainable growth.”
Techspo LA

When: June 13th-16th
Where: Loews Santa Monica Beach Hotel
This conference is a bit more technical, as you can imagine, and has a stronger focus on software and hardware innovations on the bleeding edge of the field. Showcasing the next generation of technology & innovation; Contextual Tech, AR, VR, IoT, Wearables, Mobile, Internet, 3D Print & Emerging Technology, Exhibitors have the opportunity to show off their companies to thousands of consumers, the highest caliber investors, hordes of press, the most sought after talent, and the greatest pool of tech enthusiasts looking to celebrate emerging venture. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for the better.

Gartner Digital Marketing Conference

When: May 17th-19th 2016
Where: Manchester Grand Hyatt San Diego
Great for anyone seeking to build a greater online presence, this conference in San Diego covers topics like:

Customer experience design
Data-driven marketing
Content marketing
Customer journey analytics
Multichannel marketing
Social marketing
Mobile marketing
Digital commerce
Emerging tech
B2B and B2C Best Practices
All of which are essential to an emerging business trying to establish a real presence in the community. The conference was created by tenured executives with many years of experience in their respective industries.

STC Summit

When: May 15th-18th 2016
Where: Marriott Anaheim Hotel
The Summit is made up of two major parts:

The Education. Organized in tracks, these sessions begin Monday morning and continue until midday on Wednesday. Sessions are offered in a variety of formats, including traditional presentations, workshops, progressions, and lightning talks.

The Expo Hall. This opens on Sunday evening and features numerous companies, all prepared to unveil and demonstrate new and exciting products, services, and technology to the world of technical communication.

The Summit will come to a close on Wednesday with a closing keynote to wrap up three busy and exciting days of learning and networking.

The information is out there-

It all depends on pro-active business owners who want to make the investment not only in their companies, but themselves. Regardless of years of experience, expanding our personal knowledge bases and growing our skill sets should always be central to daily life. These marketing conferences provide a wealth of untapped knowledge and the ability to spend time around, and network with equally driven and motivated people with which you can share ideas and perhaps generate beneficial business contact.

Los Angeles is not the only city to house such conferences, its up to you as a business owner to seek out these treasure troves of knowledge and make sure that you give your small business every single possible advantage by being knowledgeable and up to speed on the tools and trends that drive industry.

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