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Current marketers’ will all be quite acquainted with the classic ‘Demand Waterfall’. Since the Demand Waterfall® was rearchitected five years ago, demand creation strategies and supporting technologies have continued to evolve rapidly. The classic Waterfall was famous for improving the health of your sales lead funnel and driving increased ROI from sales & marketing moneys. This week at the SiriusDecisions Summit 2017 in Las Vegas that iconic structure was renovated & restructured by the SiriusDecisions analyst keynote presenters Kerry Cunningham and Terry Flaherty to look at many of the essential moves concerning account tactics, personalization and greater precision in measuring pipeline impact. We were there and had our minds absolutely engrossed by such dazzling philosophies. The complete progression of stages in the new Demand Unit Waterfall include: Target Demand; Active Demand; Engaged Demand; Prioritized Demand; Qualified Demand; Pipeline; and Close. Simple isn’t it! We thought so as well. In layman’s terms, this formula is essentially meant for sales & marketing to work together in cohesion long before the potential buyer comes up with the ‘demand’ to become a hot lead. This new approach by SiriusDecisions’ encapsulates what SMARTe has been achieving in the real-world! As our tagline proposes “Sales and Marketing Effectiveness” – SMARTe revolutionizes the concept of “demand generation” with its cutting-edge technology, combining contextual search algorithms with in-depth Sales and Marketing domain expertise. We want the whole world’s Sales & Marketing teams to work together to achieve their goals for betterment of the organization. This can only achieve if they both share a common goal towards getting good ROI from their respective campaigns. Hmm! So now the question arises, where to start-up first? It’s very easy to think of the first place to start this is having Marketing pass on good quality leads onto Sales so that their Sales life cycle is shortened and becomes a win-win situation for all parties. For Marketers to provide good quality leads they would need good quality data for driving their day-to-day campaigns and obtaining a set of leads in the pipeline. Ohh – its data then so can SMARTe help? Yes, we can! SMARTe works as a true agile data partner to provide key success metrics – ‘high quality global data’. Fueled by data science, we are poised to usher in B2B – on demand economy’s revolutionary ‘data-as-a-service’ (DaaS). SMARTe uses proprietary focused crawling and natural language processing technologies coupled with decades of domain expertise of data normalization to deliver highly relevant and most accurate prospect database. Through our enterprise DaaS offerings – Bespoke Contacts and Relevant Contacts, we cover diverse aspects of data for Sales & Marketing Intelligence; right from global contact data discovery, mass data append/refresh, Double Opt-in data, Data Audit/Health Check, as well as tracking competitors, technology mapping, prospect ranking, helping identify look-alike customers, low hanging fruit prospects, etc. Simply hop on a call with our experienced data experts (we call them Sales reps as well), who will help you to understand your existing in-house data sanity and recommend appropriate steps for you to realize your data potential.

As more number of marketers are realizing the bitter truth about the quality of data impacting their campaigns, they are increasingly getting bogged down with claims of various data vendors and legacy providers. Add to this, more number of data vendors are claiming to offer them millions of records at a throwaway price and this is driving today’s marketers to look forward to new hope or nirvana. Let us consider the so called data vendor’s claims/ what they offer and reality: Claim : Offer millions of records at a throwaway price Reality : Most of the data provided by data vendors is irrelevant data and that too crowdsourced one. Add to this, a list is inaccurate and contains insufficient information. 2.Claim: Provide records at a throwaway price Reality : This is a complete misnomer. Although, you might pay less but in reality, your marketing budget will hit the roof with the hope that you will be repeatedly purchasing lists. Couple to this, your marketing campaign will not yield any valuable results. 3. Claim: Provide global coverage Reality: You will be at a risk of being labelled spammer as they provide lot of irrelevant data 4. Claim: Provide insights with data Reality: The data list lacks meaningful insights and hence your team will be ending up spending more time on research activity. As if to support above facts, as per Gartner, the average salesperson spends 45% of their time researching. The only way out for next generation data-driven marketers is embracing – Data as a Service (DaaS) model which is a disruptor within B2B marketing space. There has been traction in major enterprises adopting various marketing technology stacks, be it CRM, MAP or Predictive Analytics which has fueled demand for DaaS model. This is due to the fact that CRM, MAP, and Predictive Analytics need good quality real time data which is relevant and contains insights. As a result, DaaS model acts as a gasoline for these marketing engines and thus DaaS has emerged as an alternative to static list purchases. Enterprises are increasingly deploying DaaS platform to obtain, validate and feed data into MAP/CRMs on a regular basis. Most of DaaS platforms offer comprehensive up to date database of prospects, completed with firmographic details and tech install-base insights. The benefits to sourcing data in this way are numerous – it is continuously updated http://www.smarteinc.com/blog/data-as-a-service-daas-way-forward-tomorrows-data-driven-marketers/

SMARTe is in the business of turning data into insight and have noticed that marketers still face a lot of challenges around data. According to a recent survey, about 80% of data is unstructured and also decays at a high rate. So marketers tend to end up with hardly 20% of what’s out there. This drives them to constantly innovate and find new ways to deal with such problems. “With RC turn your unstructured contact data to clean, validated, parsed, normalized and segmented” with Relevant Contacts Relevant Contacts is a cloud based platform wherein users’ can search and download by niche industry keywords to target exact industry segment as per their criteria. It aspires to make contact data management hassle free through unique features like real-time data, relevancy scoring – hyper-segmentation, robust level/function hierarchy, social intelligence insights, analytics and many more. By harnessing the Big Data/ Data Science world, Relevant Contacts collates contact and company information from all over the web. Once done, it applies 1000+ data/process rules to build a robust and accurate repository of context-rich, clean, normalized and deduped data. With this strategic launch of ‘Relevant Contacts’, SMARTe’s customers can now further streamline their data needs through a self-service model, resulting in high accurate data with much better match rate and greater insights to their required information. This cloud solution will be available in five different subscription models to suit diverse data needs from start-ups to large enterprises. source :- http://www.smarteinc.com/solutions/relevant-contacts-revolutionary-ernterprise-daas-platform-transforming-real-time-roi/

Getting custom-built accurate and qualified data can sometimes be very overwhelming and demanding. On the other hand your existing data also needs to be 100% accurate and up-to-date so that you can use it straight away to lift your sales & marketing campaigns. Bearing in mind your difficulties, we have developed a unique cloud based solution – “Bespoke Contacts”. Bespoke Contacts is a distinctive platform which offers custom-built databases through a unique user interface. This platform gives you an entry into the top quality customized data and prospect intelligence, manageable from a single login. Whether you are an upcoming business venture, a growing business or a large enterprise looking for best quality customized data for boosting your sales & marketing efforts, our one of its kind cloud solution – Bespoke Contacts can help you meet your challenges. With Bespoke Contacts, you can increase business agility, manage your projects, accelerate cycle times, harness analytics and drive revenues on your marketing data under a sole login. source:- http://www.smarteinc.com/solutions/cloud-based-data-solution/