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As a business owner you know that is a must to have a web presence. Having a Facebook page only is not the right way to have a web presence. Yes, we know you like Facebook because you can check on your friends but you need to have your own website where your customer can go and get all the latest information about your product or the service you offer. But what type of website is the right one? What if you like tiger stripes and you want your website to be covered with tiger stripes because you think it ads to the appeal of your web design? Reason #1 Include something catchy about your product or service in the top right corner of your website. It is a proven fact that people don’t read everything that gets in front of them. Instead they “scan” the information presented to them in search of quick way to get straight to the point. It has also been scientifically proven that people’s brain will scan the text in front of them from the right side to the left. Let’s use that information to our advantage and remember to include something very catchy on the right top corner of your website. So if you are a cake baker and you make everything from scratch a catchy way to pass the “scan” could be by displaying a message like “The only Cakery Bakery in Oklahoma city that starts the day from scratch”. Reason #2 Find an easy and approachable way to tell your future customers of why you are the one for the job but in the shortest possible way. Before you write down half of a book of information that your future customers will not understand think about how to simplify it all. No matter what type of product or service you offer, you will have to put yourself in your future customer’s shoes. You will need to try to think about the easiest way to describe what you do or offer, why you are the obvious choice, and how your product or service will benefit your client. After all, if you were just became a new client to your business and you had no idea why your product or service was so awesome you would expect an explanation. The catch is you need to give a short, to the point explanation that is simple enough so anyone can understand and you need to do it in a trustworthy and relatable way. Don’t use jargon, that is just not classy. Reason #3 Keep it simple! You can write an entire book but if the content is not good then what is the point? The fact that you have an entire page in front of you on your computer screen doesn’t mean that you have to fill it all with text or images. Remember the golden rule, less is more? Well it is. It is a proven fact that people get overwhelmed right about the 100th word count per page. Paragraph score even lower, with approx 37th word count. It is ok to have empty “clean” sections as long as your flow from one point to another is smooth. Reason #4 Quality content is the key. If you think you need all this content because Google loves it and it will help you rank high, well that is wrong too. Google has their own criteria of what they expect from every website out there to have as information. The point is, it can be short information but must be relevant to your product or service and the content needs to change often. Reason #5 Do not lose the soul of your business because at the end of the day that is what will help you connect with your future sale leads. The point of simplifying is to keep your future customer’s attention to your product or service. But no one said that it has to be boring. Therefore I strongly suggest to keep your soul and your “persona” when creating your website. The web design company that you will use to help you build the correct web site presence for your business, have to keep in mind the “voice” of your product or service and build your web presence based on that fact. It is hard to figure out how to see the right things in very few words. Use different color scheme to make it different and interesting but keep it simple and SHORT. Intensify Solutions offers expertise in creating simple but elegant and approachable website design that are build with SEO rules and specifications in mind. Call today for your FREE consultation.

To begin with by now we should all agree that your website is your first way greet new customers. Once on your site your future customer desperately searches for something to grab their attention or they are gone to the next website. So here is how to keep their interest and make them stay on your site longer. After all if you keep your future customer’s attention for more then 60 sec they are more like it to find your services or product attractive to them and purchase from you. Step 1: Find a web developer/web design company that you can trust and that you feel comfortable working with on your project. Soon or later we all fall in the category of we think we can do it all ourselves. But the truth is that is impossible to be experts in everything at all time. Building a professional website that will generate sales leads is a very important task and therefore should be done by people that deal with that all day every day. Because if your future website looks like it was built by an amateur then maybe the service or product you offer is also going to fall in the “amateur” bracket and you do not want that. The entire point of having a website is to bring customers that will absolutely love the service or product you offer in the first 60 sec of being on your site, so that they can find the reason of why they will grab their credit cards. Step 2: Determine your strong point and what makes you unique in your trade. Now it’s time for you to do some soul searching. Yes even businesses need soul searching because at the end of the day behind every business there is a team of specific people and that is what makes you unique. Your job in this step will be to figure out exactly what sets your business apart from your competitors. It could be as simple as you offering special packaging for your product that your competitor doesn’t or you have more experience and knowledge in a specific aspect of the service you offer, and that is your strong point. There are many home builders or chefs or lawyers out there offering the same type of services, yet all very different based on their unique cocktail of experiences, knowledge and ideas. Diversity is a beautiful thing. Step 3: Open up and tell your story. We already established that behind every business there is a team of specific people, who brings their own experiences and ideas. But if you don’t tell your story to your future customer they won’t be able to connect with you and your team, and that could result in losing your sales lead. There is a reason why you chose to practice your business or to create your product. Tell your story to your customers, open up as much as possible so that your future customers can relate to you and remember you. If the people you speak to are able to connect with you through your story that will bring a sense of connection and trust and will help build the base for your business relationship. Step 4: Create a map to tell your story in the most engaging way of what makes you different than your competitors, why you and your business. Next you need to create a logical map of how you will relate all this information to your customers without making them feel overwhelmed and without losing their interest. Think of it like needing a map to get to your favorite restaurant or like creating a story line to write a book. Stay on point and don’t get lost in too many details. Remember that a bad story told by a good story teller is so much more then a good story told by an awful story teller. Step 5: Selecting the most beautiful pictures you have that represents your product or your service so that you can connect on yet another level with your future customer. Now that you have a map of how you are going to tell your story, you need to think about the visual impact. You will need to add some images which could be from your product like for example a commercial picture of the cupcakes you produce and offer or pictures showing the fruit of your service if you are a general contractor and you remodel kitchens and bathrooms. We all like to look at pretty pictures and it will be so easy for your future customers to connect and imagine themselves using your services and getting those results or better. Now it’s time to provide all the information you collected to your web design team and let them work in creating a responsive website for you that will capture your future sale leads. Intensify Solutions offers start up plans for as low as $495.