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To SEO or not to SEO?
Posted on:Thursday, November 5, 2015

To SEO or not to SEO?

If you check it on the Web, you'll find there are other ways to get traffic ( = visitors )
to your site and thus to make money. Say, pay per click campaigns (PPC) like Google AdWords,
Yahoo! Search Marketing, or Bing Ads.

Here's what I can say, and it's not a personal opinion, but a common fact:
PPC brings results fast, but you have to pay all the time. The sums get rather big.
And you never know for sure, whether PPC will pay for itself, or it's just money down the drain.

SEO is different, in terms of investment and effect. First you pay
(and all of us SEOs know that real optimization costs are not that big),
and some months later you start getting dramatic results.
Yes, SEO pays for itself thousands of times better, in the long run.

The amount of traffic that SEO may bring you is unlimited.
You'd simply go bankrupt trying to get as many visitors with PPC campaigns.

Read what happened to one of my clients: in March 2006, they launched a new online gift store.
At once, they started a PPC campaign and spent about $40,000 within 3 months.
In return, it only brought $28,000.

At the same time in March, I started an SEO campaign for them.
All in all, it cost less than $14,000 (including my charges, which are quite big).
And, by December 2007, the estimated gain from SEO was $122,000,
which is 4.4 times more than Pay Per Click could bring.

As you can see, even if you pay an expert to optimize your company's site,
this pays for itself hundreds of times over a long term!

Thus an ideal solution is, go ahead with SEO, and launch a PPC campaign at the same time,
to get some traffic from it before your SEO efforts start bringing you real money.
And remember: PPC brings pennies, compared to what you get with SEO.


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