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The reason is simple... what does the people passing by in the street see first on your shop? YOUR SIGN! Yes, that simple, if you don't have a sign your shop will look like a storage or a hall with no reason to be there, that's why I'm here to tell you the best way to keep in touch with your community, the people that is always there near your shop, the most potential buyers, and that way is building a nice looking sign, for example the most cheap, a light cabinet or light box with your info there, a couple of channel letters, it depends on how much you want to spend in the face of your business. Black & White car rental in Beverly Hills. The style of your sign can manage the kind of costumers you are targeting, for example a very nice looking sign, that cost you a lot of money, well designed, can give you more costumers that can spend more money on your shop. with a nice sign, you can create a confidence between you and your new costumers, because you will be easily identified for your costumers every time they see your sign around. Why Do I Need A Sign For My Business? There are many reasons, the most primary of these being: Signs are the most effective, yet least expensive, form of advertising for the small business. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. Signs are always on the job for you, advertising 24 hours a day, 365 days a year. People often judge a business by how it looks on the sign. Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, ""A business without a sign is a sign of no business."" We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers Took from http://www.sba.gov Where can i get a nice, good looking, and cheaper Sign? www.losangelesprosigns.com <-- Communicate with a Highly Mobile Society The U.S. society is very mobile, consumer-oriented and communication driven. Your on-premise business signs function as an optimum advertising and marketing device in this environment, offering both affordability and availability with excellent return on investment. In the U.S, there are on average 1.35 occupants per car, and each car travels about 15,000 miles per year. In addition, about 40 million Americans move annually to a new home. All this mobility means your effective sign captures large viewing audience. Approximately 95% of retail business occurs on site (or is place-based). Because of our mobility as a society, streets and highways provide a premiere communication opportunity. As consumers pass by your place of business, the right on-premise signs will attract and direct the consumers when they are ready to make a decision or purchase. Influence Purchasing Decisions Your sign is the only indicator that you are there, and would like the customers' patronage. Without adequate signs, potential customers will not notice your business. These easily lost customers may represent the percentage of business you need to become profitable. Shopping habits can be changed with effective signs. Pricing and/or availability information can shift the choice of a consumer's purchases or prompt an unplanned stop. Signs are the ideal choice for place (or point) of purchase information. Nearly all businesses rely on impulse visits or purchases to maintain profitability. Those most dependent on impulse stops include gasoline stations, value oriented motels, and quick-service-food sites. For the national franchiser or chain, on-premise signs reinforces all other media advertising, and maximizes advertising effectiveness at a low cost. Brands your Business and/or Site, and Leverages Your Advertising Even if you aren't part of a national franchise or chain, backed by major media advertising to increase recall and recognition of your sign, the right sign can brand your site in your local trade area. If appropriately designed and placed, your sign will develop top-of-mind awareness of your product or service in all who routinely pass by. The right sign can turn even a non-descript site into one that is distinctive and branded. Sometimes a sign is the only indication that your business is there. In such cases, your sign should be the focal point of your building facade or street frontage exposure. Such signcentric site development and design will catch attention and lead consumers from the street to your door. If your business lacks good street visibility, but is next to a freeway or major highway, a high-rise sign can function like an outdoor advertising structure by providing multiple street frontages. An optimally visible high-rise sign will increase the potential market exposure of any retail site. Because of enhanced sign technology, sign faces can be easily changed or retrofitted to match evolving economic marketing circumstances. Increasingly, signs requirements are met by use of variable copy electronic message units. New developments in lighting, plastics, and paint mean signs can now achieve the same visual effect as four-color magazine advertising. Your sign design can be copyrighted. This not only protects your design, but also increases the sign's value as a commercial asset, particularly with respect to the "goodwill" it represents.