image of the Spyglass Printing

Spyglass Printing

84 E Bluff Rd Ashland MA, 01721 | (508)881-2733

Blog of Spyglass Printing all posts

subscribe
Get the Most out of Exhibiting at your next Trade Show
Posted on:Thursday, February 9, 2017

Get the Most out of Exhibiting at your next Trade Show - Here are a few tips to capture the attention of potential customers.
START MARKETING PRIOR TO THE SHOW
Two to three weeks ahead of the show is the time to start advertising to prospects and clients that you will be at the trade show.
Your social media posts and email blasts should inform that you will be there and visiting your booth will be time well spent.
Do some research, find out who else will be at the show exhibiting, especially look and see what competitors will be attending. This is also the time to review both the physical conditions of your booth and the space you will be occupying.
Now is a great time to plan the configuration of your space. Maybe reach out to your show neighbors, especially if you offer complementary products, services or similar customers. By combining resources or themes, together you may make more of a splash for the same cost. A little investment in early outreach can go a long way.
OFFER VISITORS A QUALITY GIVEAWAY OR ACTIVITY
Trade show attendees are looking for an interactive experience with your brand, not a standing sales pitch. When people approach your booth, be ready to offer them a giveaway or activity. A game or product demo, something hands on. But make sure the activity highlights your brand.
PROVIDE PROOF, TESTIMONIALS and CASE STUDIES
Draw attendees in when you show high-quality marketing materials that highlight your customer case studies and testimonials.
Many, trade show attendees may be unfamiliar with your brand or product. To immediately establish rapport and credibility, share a short list of your most well-known clients. Or, brag about some recent accomplishments.
Point out any media publications your product or service has been mentioned in. And make an effort to showcase your portfolio of past work with customers.
It is important to use various forms of social proof to differentiate yourself from the other vendors.
REVIEW YOUR STRENGTHS
Along with your staff discuss your strategy prior to the trade show, outlining the exact message you want to convey to any and all visitors. Try not to want to copy what other companies are doing, be different, and stand out!
Regardless of how boring or exciting your product is, there are ways to get noticed at trade shows, if you plan correctly.
A trade show is not a competition it is a place to showcase what you do better than anyone else.

If you need to update your marketing materials or create the perfect giveaway with your imprinted logo, please contact Spyglass Printing -info@spyglassprinting.com


 
 
go

Back to Top