The Psychology of Luxury Home Sales6/15/2016
Luxury home sales often trace a path that differs from the rest of the market. Just as high-end buyers can afford to take their time to find exactly the property they are looking for, South luxury homeowners tend to pick and choose when they will market their properties. That's pretty much what happened in the aftermath of the 2008 housing crisis: many luxury home owners in Ft. Lauderdale decided to hold off and wait for the market to rebound before listing. Now, as the housing market continues to recover and home values continue to rise, the potential number of buyers interested in these homes is also on the upswing.
For those who have been postponing the sale of their own South Florida luxury home, this summer is shaping up as a likely time to act. Before you list though, it can't hurt to revisit some basic truths in high-end real estate marketing.
Selling a luxury home requires a different marketing psychology than does traditional real estate. It simply takes longer to find the buyers for these homes, so it is almost always necessary for their owners to practice extra patience throughout the sales process.
It is absolutely essential to work with a real estate professional with experience and connections in the luxury market. An experienced agent understands the ins and outs of selling a South Florida luxury home. It's not unusual for them to have fostered a network of qualified potential buyers who may be interested in the property.
Luxury home sales are driven by the desire to attain or maintain a specific lifestyle. It is often necessary to sell the lifestyle as effectively as the home itself. This means staging the home properly, highlighting specific “starring” details, and making sure that everything inside and out is immaculately maintained. It means a little more work for both home owner and agent, but the plus side is the size of the reward at day's end.
If you have a luxury home in Ft. Lauderdale and suspect that now is the right time to sell, contact me for the kind of reliable guidance that brings success!
Iliana Ivanova is a licensed real estate and mortgage broker with 20 years experience in the South Florida market. She is committed to providing personal service that exceeds expectations while maintaining a dedication to the highest level of professional standards. Her experience in the real estate field, combined with an extensive understanding of the mortgage lending process are highly beneficial tools that ensure quality, knowledgeable advice and successful outcomes for all transactions. Iliana understands that each person's situation is unique. She works with every client on a personal level to get a better understanding for their situation and to guide them in the right direction. Whenever you are looking to purchase a new home or sell your residence, you can confidently put your trust in her. Call Iliana today for excellence in real estate.
Products Carried: Concierge real estate brokerage
Languages Spoken: English, Bulgarian, Russian, Spanish