Charmed

Contact: Stephanie Vital
Charmed - creator of "Couture Cakes" &
Novelty Items
Phone 5624252300
6422 E Spring St
Long Beach, CA 90815
lbbakergirl@gmail.com

Press Release
CHARMED CUPCAKES - LONG BEACH, CA IS SOLD: Charmed Cupcakes will just now be called Charmed. Charmed will set a new trend in the bakery industry.
In the next week, Charmed - creator of "Couture Cakes" & Novelty Items will start to roll out the new products. Charmed will establish themselves as experts of baked goods that encompass Fashion, Art, Style, Beauty and Baking. When you desire a show piece cake, 3D cake, Sculpted cake, Sweet Novelty Items, with a statement - Charmed will be the place to go.

Long Beach, CA, November 2, 2010: Arch Marketing, a California Corporation, agreed to acquire Charmed Cupcakes on October 24, 2010, one of the first cupcakeries in Long Beach to introduce gourmet cupcakes. This was a strategic move for Arch Marketing’s portfolio in the small business category. Discussions started last year when Charmed Cupcakes proved to have amazing one-of-kind cupcake recipes and received offers for their recipes from four fortune 500 companies.
Arch Marketing will not disclose the purchase price, but the company expects to profit greatly due to discussions taking place with a large cupcake chain already in several states. “The most valuable asset of Charmed Cupcakes was the recipes the owner perfected for over two years”, stated Stephanie Vail, Marketing Director. She also mentioned, “There isn’t another cupcakery that has manufactured their cupcakes from scratch and developed its own recipes.”
When asked about the reviews of Charmed Cupcakes and the plans for the location Stephanie says, “There is a new trend in the bakery market. Cupcakes have been dominated by the larger chains such as Sprinkles and Magnolias, which are growing very quickly. Charmed Cupcakes will drop Cupcakes from its name and become: Charmed, creator of “Couture Cakes” & Novelty Items. The change will start taking place this week. Charmed will create baked goods that infuse fashion, art, style, beauty and trend with great baking. The owner of Charmed Cupcakes was an absentee owner, the staff took advantage of a situation that offered little supervision. The new Charmed, now has an entire new creative team to offer award winning customer service in a business trend that is sure to flourish.”
Bakeries prove to be a positive business in a time when the economy is suffering. Charmed employees will focus on trend forecasting and fashion while creating one-of-a-kind dream cakes for its customers. In searching the internet you will clearly see that the newest trend is indeed Couture Cakes or simply put fashionable cakes, cupcakes, and desserts. What does that mean? It means that there is a trend beginning that shows customers paying top dollar for cakes and desserts that prove to be classy and fabulous. Meaning, finely formed ruffles and bows, sleek silk binding, and impeccable pleats -- these are the special touches that set apart an elegant custom-made dress or suit. The same details, formed from sugar paste, make a wedding cake to remember. You can tailor not only its shape and flavor, but the frills that embellish the layers. Take the quilting of a classic coat or the blossoms on your grandmother's handkerchief, for example, then interpret them as baubles and ornaments composed of icing. It all adds up to a cake that is perfectly suited for your wedding or event. Charmed is the first bakery in Long Beach to specialize in this field.

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